Team

Stacey Hall, Soutrea Nguyen, Zulfa Omar

role

Creative Lead

UI/UX Designer

What I Did

Project Planning, User Research, Wireframes, Prototypes, Visual Design

Timeline

4 months

Tools

Illustrator, Photoshop, Figma, FigJam, Miro, After Effect, Artboard Studio

Vera

Vera is a zero-waste menstrual brand that provides a sustainable and convenient solution for women. By using eco-friendly materials, Vera empowers women to manage their periods confidently while minimizing environmental impact.

Project Overview

Vera was created to address the environmental impact of traditional menstrual products. Many existing products contain harmful ingredients and take centuries to decompose. Vera offers a range of biodegradable, natural alternatives designed for women on the go. We aim to reduce waste and provide a healthier, more sustainable option for menstrual care, helping women feel confident and protected wherever they are.

Vera was created to address the environmental impact of traditional menstrual products. Many existing products contain harmful ingredients and take centuries to decompose. Vera offers a range of biodegradable, natural alternatives designed for women on the go. We aim to reduce waste and provide a healthier, more sustainable option for menstrual care, helping women feel confident and protected wherever they are.

Vera was created to address the environmental impact of traditional menstrual products. Many existing products contain harmful ingredients and take centuries to decompose. Vera offers a range of biodegradable, natural alternatives designed for women on the go. We aim to reduce waste and provide a healthier, more sustainable option for menstrual care, helping women feel confident and protected wherever they are.

Pre-launch

We kicked off Vera’s pre-launch with the "Act of Kindness" campaign, placing inspirational cards in public spaces to brighten people's days and introduce our brand.

We kicked off Vera’s pre-launch with the "Act of Kindness" campaign, placing inspirational cards in public spaces to brighten people's days and introduce our brand.

We kicked off Vera’s pre-launch with the "Act of Kindness" campaign, placing inspirational cards in public spaces to brighten people's days and introduce our brand.

Using the slogan "Be Part of the Flow," we encouraged potential users to join our movement towards sustainable menstrual care.

Product Launch

Brand Identiy

With a minimalist design and earth-toned colours, we reflect our commitment to eco-friendly menstrual care. Our logo symbolizes the blend of natural, biodegradable products with a modern, conscious lifestyle.

With a minimalist design and earth-toned colours, we reflect our commitment to eco-friendly menstrual care. Our logo symbolizes the blend of natural, biodegradable products with a modern, conscious lifestyle.

With a minimalist design and earth-toned colours, we reflect our commitment to eco-friendly menstrual care. Our logo symbolizes the blend of natural, biodegradable products with a modern, conscious lifestyle.

Event

The launch event took place on Menstrual Hygiene Day, featuring interactive sessions, product displays, and engaging activities to introduce Vera’s eco-friendly menstrual travel kit to the public.

The launch event took place on Menstrual Hygiene Day, featuring interactive sessions, product displays, and engaging activities to introduce Vera’s eco-friendly menstrual travel kit to the public.

The launch event took place on Menstrual Hygiene Day, featuring interactive sessions, product displays, and engaging activities to introduce Vera’s eco-friendly menstrual travel kit to the public.

post-launch

We partnered with Me to We for the "Buy One, Give One" campaign. With every purchase you make, you will indirectly assist women in need. Through educational programs in schools and universities, we also engaged the community.

We partnered with Me to We for the "Buy One, Give One" campaign. With every purchase you make, you will indirectly assist women in need. Through educational programs in schools and universities, we also engaged the community.

We partnered with Me to We for the "Buy One, Give One" campaign. With every purchase you make, you will indirectly assist women in need. Through educational programs in schools and universities, we also engaged the community.

Website Prototype

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