Client
Dawns Technology
Team
Dustin Trinh (iOS Developer)
role
Product Designer
What I Did
UI/UX Design, UX Research
Timeline
7 months
Tools
Figma, FigJam, Whimsical
CertiQuizzler
CertiQuizzler is a mobile app that simplifies certification exam preparation for busy professionals. By offering adaptive, personalized content to make studying efficient and effective.
Problem Statement
In today’s competitive professional landscape, earning certifications is vital for career growth, yet professionals struggle to find effective and convenient study tools. Most exam prep apps offer generic content, lacking the personalization needed to meet unique learning needs. The challenge was to create an app that delivers high-quality, relevant practice material while adapting to each user's journey.
In today’s competitive professional landscape, earning certifications is vital for career growth, yet professionals struggle to find effective and convenient study tools. Most exam prep apps offer generic content, lacking the personalization needed to meet unique learning needs. The challenge was to create an app that delivers high-quality, relevant practice material while adapting to each user's journey.
In today’s competitive professional landscape, earning certifications is vital for career growth, yet professionals struggle to find effective and convenient study tools. Most exam prep apps offer generic content, lacking the personalization needed to meet unique learning needs. The challenge was to create an app that delivers high-quality, relevant practice material while adapting to each user's journey.
Solution
CertiQuizzler solves these challenges by offering tailored practice tests that adapt to each user’s goals and progress, ensuring relevant and effective study sessions. Its intuitive design simplifies navigation, making studying easier for busy professionals.
CertiQuizzler solves these challenges by offering tailored practice tests that adapt to each user’s goals and progress, ensuring relevant and effective study sessions. Its intuitive design simplifies navigation, making studying easier for busy professionals.
CertiQuizzler solves these challenges by offering tailored practice tests that adapt to each user’s goals and progress, ensuring relevant and effective study sessions. Its intuitive design simplifies navigation, making studying easier for busy professionals.
Research
Competitive Analysis
To position CertiQuizzler effectively in the market, I conducted a thorough competitive analysis of leading apps like Quizlet, Pocket Prep, and Magoosh.
To position CertiQuizzler effectively in the market, I conducted a thorough competitive analysis of leading apps like Quizlet, Pocket Prep, and Magoosh.
To position CertiQuizzler effectively in the market, I conducted a thorough competitive analysis of leading apps like Quizlet, Pocket Prep, and Magoosh.
User Personas
Based on user interviews, the personas capture the unique needs, goals, and challenges of CertiQuizzler’s users. They serve as a foundation for understanding user behavior and guiding design decisions to create a more personalized and effective study experience.
Based on user interviews, the personas capture the unique needs, goals, and challenges of CertiQuizzler’s users. They serve as a foundation for understanding user behavior and guiding design decisions to create a more personalized and effective study experience.
Based on user interviews, the personas capture the unique needs, goals, and challenges of CertiQuizzler’s users. They serve as a foundation for understanding user behavior and guiding design decisions to create a more personalized and effective study experience.
Affinity Mapping
To kickstart the ideation process for CertiQuizzler, an Affinity Map was created early on to explore the scope and potential of the project. This process involved clustering ideas and insights based on user needs, pain points, and motivations gathered from our personas
To kickstart the ideation process for CertiQuizzler, an Affinity Map was created early on to explore the scope and potential of the project. This process involved clustering ideas and insights based on user needs, pain points, and motivations gathered from our personas
To kickstart the ideation process for CertiQuizzler, an Affinity Map was created early on to explore the scope and potential of the project. This process involved clustering ideas and insights based on user needs, pain points, and motivations gathered from our personas
Concept Development
User Flow
The user experience was visually mapped out, from onboarding to completing practice tests.
The user experience was visually mapped out, from onboarding to completing practice tests.
The user experience was visually mapped out, from onboarding to completing practice tests.
Visual Design
Personalized Tests
Provides personalized practice tests that adapt to each user’s progress and certification goals.
Score Analysis
After each test, users can check correct answers, to pinpoint areas for improvement.
Instant Feedback
The app provides instant feedback and tracks performance to keep users motivated.
Key Takeaways
Impact
CertiQuizzler successfully addressed the needs of its target audience by offering a tailored, adaptive learning experience. Users reported increased confidence in their exam preparation due to the app’s personalized approach, which helped them focus on their weak areas.
CertiQuizzler successfully addressed the needs of its target audience by offering a tailored, adaptive learning experience. Users reported increased confidence in their exam preparation due to the app’s personalized approach, which helped them focus on their weak areas.
CertiQuizzler successfully addressed the needs of its target audience by offering a tailored, adaptive learning experience. Users reported increased confidence in their exam preparation due to the app’s personalized approach, which helped them focus on their weak areas.
What I Learned:
This project was pivotal in refining my approach to UI/UX design. It reinforced the importance of understanding the user’s context and designing solutions that are not only functional but also empathetic to their needs. The experience also deepened my appreciation for the role of user feedback in creating a dynamic, user-centered product. Moving forward, I am committed to incorporating user insights at every stage of the design process, ensuring that the final product not only meets but exceeds user expectations.
This project was pivotal in refining my approach to UI/UX design. It reinforced the importance of understanding the user’s context and designing solutions that are not only functional but also empathetic to their needs. The experience also deepened my appreciation for the role of user feedback in creating a dynamic, user-centered product. Moving forward, I am committed to incorporating user insights at every stage of the design process, ensuring that the final product not only meets but exceeds user expectations.
This project was pivotal in refining my approach to UI/UX design. It reinforced the importance of understanding the user’s context and designing solutions that are not only functional but also empathetic to their needs. The experience also deepened my appreciation for the role of user feedback in creating a dynamic, user-centered product. Moving forward, I am committed to incorporating user insights at every stage of the design process, ensuring that the final product not only meets but exceeds user expectations.